Privacy Policy

Last updated: January 15, 2025

Welcome to Supperb. We respect your privacy and are committed to protecting your personal information. This Privacy Policy explains what information we collect, how we use it, when we share it, and the choices you have. This policy applies to information collected through our website, mobile applications, and related online services (collectively, the "Services").

Scope & Acceptance

By accessing or using the Services or by purchasing Supperb products, you agree to the terms of this Privacy Policy. If you do not agree with our policies and practices, do not use the Services.

Information We Collect

We collect information to provide better products and services to all our users. The categories below summarize the types of information we collect.

Information You Provide Directly

Account information: name, email address, phone number, password.
Order & payment information: billing & shipping address, payment method details (note: payment details are processed by third-party payment processors; we may store transactional metadata but do not store full card credentials).
Customer support: messages, attachments, or other content you provide when contacting support.
Content you upload: product reviews, images, or other content you submit.

We Collect Automatically

Usage data: pages visited, features used, timestamps, referring/exit pages, product interactions.
Device & technical data: IP address, browser type and version, operating system, device identifiers.
Analytics & performance data: errors, performance metrics, and A/B test participation.

Cookies & Tracking Technologies

We use cookies, web beacons, local storage, and similar technologies to recognize you, remember your preferences, analyze site usage, and support advertising.

How We Use Your Information

We use information for the following purposes:

To provide and improve our Services — process orders, manage accounts, fulfill shipments, and handle returns.
To communicate with you — order confirmations, shipping notices, support responses, and important updates.
To personalize your experience — product recommendations, targeted offers, and saved preferences.
For analytics & research — understand how the Services are used and make product and UX improvements.
For fraud prevention & security — detect and prevent fraud, abuse, and security incidents.
To comply with legal obligations — taxes, legal processes, and regulatory requirements.

We will only use your information for purposes that are compatible with the original reason it was collected or where you have otherwise consented.

Legal Bases for Processing (where applicable)

If you are located in a jurisdiction that requires us to state legal bases (for example, the European Economic Area), our lawful bases include:

Performance of a contract (e.g., to process and fulfill your orders).
Legal obligation (e.g., for tax or regulatory requirements).
Legitimate interests (e.g., security, fraud prevention, service improvement), balanced against your rights.
Consent (e.g., for marketing communications, non-essential cookies).

We do not sell your personal information. We may share information in the following limited circumstances:

Service Providers

We share information with trusted third parties who perform services on our behalf, such as:

Payment processors
Shipping and logistics partners
Cloud hosting and infrastructure providers
Analytics and marketing platforms These providers are contractually bound to process the data only for specified purposes and to protect it.

Legal & Safety

We may disclose information to:

Comply with lawful requests from public authorities or courts.
Respond to lawful requests by public authorities (e.g., to meet national security or law enforcement requirements).
Protect the rights, property, or safety of Supperb, our users, or others.

Corporate Transactions

If we are involved in a merger, acquisition, reorganization, or asset sale, personal information may be transferred as part of the business transaction. We will notify affected users where required by law.

Third-Party Services & Links

Our Services may contain links to third-party sites, products, or services. This Privacy Policy does not apply to those sites. Please review the privacy policies of any third-party sites you visit.

Cookies & Similar Technologies

Types of Cookies

Essential cookies: required for core functionality, such as shopping cart and login.
Analytics cookies: measure and report on how users interact with the Services.
Functional cookies: remember user preferences and settings.
Marketing cookies: used to deliver personalized advertisements.

Managing Cookies

Most browsers allow you to control cookies through settings. Disabling cookies may affect site functionality. For more information about cookies and how to manage them, consult your browser help resources.

Data Retention

We retain personal information only for as long as necessary to provide the Services, comply with legal obligations, resolve disputes, and enforce our agreements. Retention periods depend on the type of information and the purposes for which it was collected.

Security

We implement administrative, technical, and physical safeguards designed to protect personal information. Measures may include encryption, access controls, and regular security assessments. No method of transmission or storage is 100% secure — absolute security cannot be guaranteed.

If we learn of a data breach that is likely to result in a risk to your rights and freedoms, we will notify affected users and relevant authorities as required by law.

Your Rights & Choices

Depending on your jurisdiction, you may have rights regarding your personal information:

Access: request a copy of the personal data we hold about you.
Correction: request correction of inaccurate or incomplete data.
Deletion: request deletion of personal data (subject to legal limits).
Portability: request a structured, commonly used, machine-readable copy of your data.
Restriction: request restriction of processing in certain circumstances.
Objection: object to certain processing activities, including profiling or direct marketing.
Withdraw consent: where processing is based on consent, you may withdraw it at any time.

To exercise your rights or for any privacy-related request, contact us at the address below. We may need to verify your identity before fulfilling requests. We will respond in accordance with applicable law.

Children

Our Services are not directed to children under the age of 13 (or higher age where required by local law). We do not knowingly collect personal information from children without parental consent. If you believe a child has provided personal information to us, please contact us to request deletion.

International Transfers

Supperb is a global business. Personal information may be collected, processed, and stored in countries outside your country of residence. When we transfer personal information internationally, we use appropriate safeguards such as standard contractual clauses or ensure transfers are otherwise lawful under applicable data protection laws.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or for operational reasons. When we make material changes, we will notify you (for example, via email or a notice on the Services) and update the lastUpdated date above. Continued use after changes constitutes acceptance.

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact:

Email: privacy@supperb.com
Support: support@supperb.com
Mailing Address: Supperb — Legal / Privacy Team
(Insert your physical address here if applicable)

Additional Disclosures (Optional)

If applicable, consider adding sections here for:

California Consumer Privacy Act (CCPA) disclosures
EU / UK GDPR specific details and DPO contact
Marketing opt-out mechanisms
Details about automated decision-making or profiling

Thank you for trusting Supperb. We take your privacy seriously and are committed to protecting your personal information.